Legal
Privacy Policy
Last updated 2 September 2026.
Who we are
YRB Supreme is run by Ben, based in Shepshed, Leicestershire, United Kingdom, and operates this website. For any privacy questions, contact us at yrbsupreme@gmail.com.
What we collect
When you place an order, our payment provider (Stripe) collects your name, email address, delivery address and payment details on our behalf, and shares your name, email, delivery address and order contents with us so we can fulfil your order. We never see or store your card details ourselves.
Our contact form opens your own email app with a pre-filled message — it does not submit your details to our servers, so we only receive what you choose to send us by email.
How we use it
We use your information to:
- process and dispatch your order
- send order confirmations and delivery updates
- respond to customer service and returns enquiries
- meet our legal obligations (e.g. accounting records)
We do not use your data for marketing emails or sell it to third parties.
Who we share it with
- Stripe — processes payment and card details securely; we never see your full card number.
- Resend — sends us an order notification email so we know to pack and ship your order.
- Our courier — receives your name and delivery address to deliver your order.
- Google Analytics — only if you accept analytics cookies, tells us how visitors use the site (pages viewed, rough location, device type). IP addresses are anonymised.
Cookies
Stripe sets strictly necessary cookies during checkout to process your payment securely and prevent fraud — these are required for checkout to work and aren't used to track you elsewhere. With your permission (via the cookie banner), we also use Google Analytics cookies to understand site traffic. See our Cookie Policy for full details and how to opt out.
How long we keep it
We keep order records for as long as required for accounting and tax purposes, then delete them.
Your rights
Under UK GDPR, you have the right to access, correct, delete, or request a copy of the personal data we hold about you, and to object to how it's used. To exercise any of these rights, email yrbsupreme@gmail.com. If you're unhappy with how we've handled your data, you can complain to the UK Information Commissioner's Office (ico.org.uk).
